How does Decentriq enable the use of consentless first-party data?

Thanks to the confidential computing technology, the consent framework depends exclusively on the type of output audience as no one can see the original data and intermediary matched values. Therefore, Decentriq enables the GDPR-compliant use of customer data without the need for additional consent for privacy-preserving data collaborations for media planning, measurement, and activation when the results are aggregated. You still need consent to collect the first-party data in the first place, but its use in the Decentriq platform doesn’t require any additional consent.

For more information on how this applies to your organisation, please get in touch with our team.

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