Market Research

Provide guaranteed privacy and trust when gathering data to drive market research.

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Market research drives industry wide insights and benchmarks. However, friction can arise due to concerns of privacy and confidentiality of the participants.

How Market Research Firms Use Data Clean Rooms

Confidential Surveys
Confidential Benchmarking
Data Matching & Integration

Run confidential surveys with your clients to understand trends and demand.

Decentriq ensures that individual answers are not accessible to anyone - neither other participants, your market research firm, Decentriq, nor the cloud provider.

Launch a data clean room for any benchmarking study to ensure maximal confidentiality and security to the participants.

Participants can securely connect their data to the data clean room.

Securely match data sources and conduct analysis on the joined data - while maintaining full privacy of the inputs.

Confidentially integrate, analyze, and aggregate data across consumer behavior, demographic attributes, and more.

What banks say about Decentriq

"Decentriq enables a whole new perspective on how we can innovate with data that wasn't possible before."

PostFinance

“Our partnership with Decentriq provides an innovative example of how businesses can better embed data protection into their application design and build cross-organizational data ecosystems."

Swisscom

"Decentriq’s confidential analytics platform offers the possibility to work together with other financial partners in a fast and easy way."

Credit Suisse

Industry Resources

Data clean rooms - A new approach to confidential benchmarking

Market research firms face challenges to conducting competitive benchmarking studies – all of which center on participating companies’ concerns on data privacy and meeting regulatory requirements.

What are data clean rooms?

You heard the term mutiple times already, but what exactly are data clean rooms? How do choose the right one for your organization?

Get in touch

Interested in how Decentriq can solve your current challenges? Request a free demo and consultation.

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