Retail & CPG

Make full use of your valuable data

Unlock the potential of your first-party data with data clean rooms by Decentriq. Easy, compliant and scalable.

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Retail media represents a large opportunity for retailers who collect vast amounts of rich first-party data every day. Brands facing third-party cookie deprecation seek access to this data in order to enrich insights and improve sales effectiveness. Most retailers and brands are struggling with this challenge as enriching first-party data requires matching against sensitive PII data of partners, raising privacy and security concerns.

This is where Decentriq comes in. We have built the market's only future-proof data clean rooms, where retailers and brands can unlock valuable new insights from their shared data assets and create their own data ecosystem. GDPR-compliant, easy-to-use and scalable - thanks to confidential computing, our underlying encryption in-use technology.

How Retailers Use Data Clean Rooms

Monetize retail data

Unlock new revenue streams while enabling brands to enrich their customer understanding by matching customer data to build custom audiences for activation.

Marketing attribution as a service

Monetize your transaction data with brands while enabling them to track conversion and perform marketing attribution.

How Brands Use Data Clean Rooms

Gain deeper customer insights

Enrich your understanding of customer profiles by safely and flexibly accessing retailers' consumer data to extract insights.

Build custom audiences

Improve marketing efforts and customer retention by confidentially matching first-party data with partner brands or retailers to build custom audiences for activation.

Maximize your retail media campaign performance

Increase campaign performance with retailers by combining first-party data in a data clean room and enable retailers to activate precise audience while gaining post-campaign attribution metrics.

Do you have another use case in mind? Our solution is easily scalable and adaptable. Reach out to us.
How Decentriq makes you future -proof. Today.

To understand how Decentriq's data clean rooms simplify data protection compliance for enterprises (GDPR), click here.

Frictionless & scalable workflow
Our easy-to-use and scalable platform enables you to collaborate with unlimited partners on first-party data within minutes.
Easily create your Data Clean Rooms via UI or API and invite external users with or without a license​. ​

Privacy & security guarantees​
We leverage the latest encryption in-use technology, called confidential computing.​​
This removes the need for trust as no one can see your data, not the other participants, Decentriq nor the cloud provider.​

Transparency & trust​
We successfully passed multiple security and compliance audits.​
Approved for use on customer banking data by financial services institutions, and for use on patient data by the Belgian Data Protection Agency and healthcare institutions.​

Are you ready to master the new era of data collaboration?

We've helped enterprises of all industries to unlock their valuable data. They loved how it saved them time, money and unlocked new revenue streams. Start with one case and then scale up your data ecosystem.

Want to test Decentriq? 

Get in touch with us now
Identify valuable use-cases
4-week trial
Launch your data clean rooms!

What consumer-centric companies say about Decentriq

"Decentriq enables a whole new perspective on how we can innovate with data that wasn't possible before."


Industry Resources

Why retailers need to overcome today’s challenges with data monetization

Find out how retailers can leverage the opportunities around data monetization with data clean rooms powered by confidential computing.

How marketing brands can share privacy-sensitive data with their brand partners

Discover how you can maximise your CRM data and marketing effectiveness in a fully compliant and secure manner.

How Decentriq's data clean rooms simplify GDPR compliance for enterprises

Decentriq makes it even easier for your enterprise to comply with GDPR even while you collaborate on your most sensitive and restricted data.

What are data clean rooms?

You heard the term mutiple times already, but what exactly are data clean rooms? How do choose the right one for your organization?

Get in touch

Interested in how Decentriq can solve your current challenges? Request a free demo and consultation.

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