Retail & CPG
Unlock the potential of your first-party data with data clean rooms by Decentriq. Easy, compliant and scalable.
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Retail media represents a large opportunity for retailers who collect vast amounts of rich first-party data every day. Brands facing third-party cookie deprecation seek access to this data in order to enrich insights and improve sales effectiveness. Most retailers and brands are struggling with this challenge as enriching first-party data requires matching against sensitive PII data of partners, raising privacy and security concerns.
This is where Decentriq comes in. We have built the market's only future-proof data clean rooms, where retailers and brands can unlock valuable new insights from their shared data assets and create their own data ecosystem. GDPR-compliant, easy-to-use and scalable - thanks to confidential computing, our underlying encryption in-use technology.
Unlock new revenue streams while enabling brands to enrich their customer understanding by matching customer data to build custom audiences for activation.
Monetize your transaction data with brands while enabling them to track conversion and perform marketing attribution.
Enrich your understanding of customer profiles by safely and flexibly accessing retailers' consumer data to extract insights.
Improve marketing efforts and customer retention by confidentially matching first-party data with partner brands or retailers to build custom audiences for activation.
Increase campaign performance with retailers by combining first-party data in a data clean room and enable retailers to activate precise audience while gaining post-campaign attribution metrics.
We've helped enterprises of all industries to unlock their valuable data. They loved how it saved them time, money and unlocked new revenue streams. Start with one case and then scale up your data ecosystem.
"Decentriq enables a whole new perspective on how we can innovate with data that wasn't possible before."
Find out how retailers can leverage the opportunities around data monetization with data clean rooms powered by confidential computing.
Discover how you can maximise your CRM data and marketing effectiveness in a fully compliant and secure manner.
Decentriq makes it even easier for your enterprise to comply with GDPR even while you collaborate on your most sensitive and restricted data.
You heard the term mutiple times already, but what exactly are data clean rooms? How do choose the right one for your organization?
