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Data clean room solutions for publishers

Retain media spend by providing the best ROAS to your advertisers

Put your rich first-party data to work and let brands activate on your inventory — for precise targeting that ensures better ad yield.

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Why your brand should start collaborating on first-party data now

76%

of ad buyers are changing strategies from programmatic to direct buying¹

83%

of publishers saw considerable revenue decreases in the open marketplace in 2023²

60%

of ad buyers will focus more on ad placements with premium publishers as third-party data continues to decay³

Empower advertisers to get better ROI on your full inventory (authenticated + unauthenticated users)

Why Decentriq?

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Use first-party data for new insights and more effective targeting

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Use the ID solution(s) of your choice

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Data privacy is auditable and GDPR compliant by design

Invite any partner to collaborate

Unlock audience insights

Insights

Discover shared audiences to plan smarter, data-driven ads.

Discover and curate audiences

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Remarketing

Let advertisers address their customers on your inventory.

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Exclusion targeting

Allow your advertisers to group audiences according to different criteria and exclude those users within the target audience that they’re not focused on reaching.

AI lookalike audiences

Let brands run prospecting campaigns to find new, similar customers to their existing ones within your audience.

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Optimize measurement

Social media conversion lift

Access measurement that’s more secure and compliant than Conversion API, while also retaining full control of your data.

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Incremental reach

Measure the incrementality of your CTV spend over traditional linear TV spend.

Explore case studies

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A leading luxury car brand increased engagement by +80% and conversion rate by +58%

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IKEA increased ROAS by +10% and reduced cost per visit by up to 30% 

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Samsung reached >1 million potential new customers and 3 million existing customers 

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Make all of your first-party inventory addressable

Decentriq is the only data collaboration platform that lets you activate your entire user inventory, instead of only logged-in users or authenticated traffic.

How it works

Data flow

Unlock audience insights and high-precision, high-reach targeting.

Easy, secure data onboarding

Import your data via direct upload or through our connectors. Decentriq encrypts the data from start to finish.

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We now have a solution in hand that shows us in detail where to reach and inspire potential IKEA customers on willhaben inventory — even where we wouldn’t have expected to look for them.

John Oakley, Country Marketing Manager, IKEA Austria

Decentriq lets us work on our anonymized data together with other advertisers, partners, media agencies, or retailers and makes collaborating with them quick and easy.

Sandy Ukat, Lead Data Solutions, AdAlliance

We enabled Samsung to execute highly targeted campaigns outside of walled gardens. Through our Decentriq approach, we enhance Samsung's holistic data strategy and the strategic value of their first-party data.

Sven Wegholz, Director Data Driven Marketing, Publicis Media

3rd party cookies have underpinned internet advertising for decades. With its deprecation, publishers and brands have to rethink entirely new ways to reach audiences in a privacy-first world. With Decentriq and confidential computing, Goldbach enables a trust layer, allowing brands to onboard their 1st party data without compliance risks.

Jochen Witte, CTO, Goldbach Group AG

Decentriq's privacy preserving analytics provide a valuable tool in defending supply chains without compromising on sensitive data or trade secrets.

Chris Inglis, National Cyber Director of the United States, Biden Administration

Decentriq enables a whole new perspective on how we can innovate with data that wasn't possible before.

Alice Dal Fuoco, Head of Innovation, Postfinance

Using Decentriq’s data clean room solutions is an important milestone for us and our customers in a digital marketing future without third- party cookies.

Mike Falconer, VP of Strategy at Sportradar

Decentriq demonstrated their dedication from the very beginning, guiding us and our collaboration partners through the technology and first-party data activations — quickly becoming more than just a platform provider, but rather a trusted partner on our side.

Bettina Schatz, Team Coordinator for Sales Growth, Data Advertising, and Market Analysis at willhaben

By leveraging Decentriq’s data clean room technology, we achieved a powerful combination of data privacy, precise audience targeting, and performance – a perfect synergy for successful campaigns.

Nadia Schlittler, Digital Account Manager, Converto AG

See how other publishers use Decentriq

Our publisher partners demonstrate how they use Decentriq’s data clean rooms to securely onboard first‑party data and build cookie‑free audience profiles for precise, GDPR‑compliant targeting.

AdAlliance Goldbach

How secure data collaboration is powering the first-party future of advertising

Blog post

How Decentriq improves energy efficiency in digital advertising

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Podcast

How secure data collaboration enables improved fan engagement

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Fact sheet

DMP and DCR — Why publishers need both

Learn more ->

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Get a live demo and see how you can put first-party data to work

Find out how data clean rooms can help you turn your highest- quality customer data into new insights, better targeting, and more effective campaigns.

Request a demo