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Data clean room solutions for retailers

Monetize your retail data through secure brand collaboration

Create a competitive advantage by offering brands privacy-safe data activation on premium inventory — even CTV. Monetize your retail data without exposing it.

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Abstract geometric shapes on black, symbolizing Decentriq's secure data collaboration and innovation.

Retail media is becoming an increasingly valued channel by advertisers

> 20%

of high-performing companies’ revenue comes from data monetization¹

83%

of publishers saw considerable revenue decreases in the open marketplace in 2023²

60%

of ad buyers will focus more on ad placements with premium publishers as third-party data continues to decay³

Help brands unlock and boost their addressability

Become a Decentriq partner to begin generating demand for your first-party data.

Become a partner

Venn diagram showing advertisers, retailers, and publishers overlapping with "Decentriq" at the center.

Capture brand demand with a retail data collaboration tool that connects you to all ad inventory types

Decentriq is the only privacy-first retail data solution that lets retailers activate first-party data on both walled gardens and on the premium web — including CTV — in one easy-to-use platform.

Discover our Network

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Better targeting through better-quality data: How brands use your data with Decentriq

Consumer insights

Putting your first-party retail data into a data clean room lets brands, publishers, and agencies flexibly and dynamically query this data or compare it with their own to find insights about potential customers.

Offsite activation

Use your data to run lookalike or remarketing campaigns with premium publishers on behalf of your supplying brands. Activation happens without data ever leaving your control.

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Sales lift

Prove the worth of your data to advertisers by demonstrating its impact on sales. Help brands measure sales uplift directly, without compromising customer privacy.

Decentriq data clean room combines sales and exposure data to provide a 4% conversion lift in advertiser reports.

Brand first-party data onboarding

Let brands upload their own first-party data into a data clean room alongside yours to run custom collaborations such as lookalikes or audience exclusion campaigns.

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See how secure data collaboration is powering the first-party future of retail

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A leading luxury car brand increased engagement by +80% and conversion rate by +58%

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IKEA increased ROAS by +10% and reduced cost per visit by up to 30% 

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Samsung reached >1 million potential new customers and 3 million existing customers 

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How it works

Activate your audiences across every media channel

Diagram of Decentriq's ecosystem showing secure data flow from retailers to CTV, walled gardens, and premium web.

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We now have a solution in hand that shows us in detail where to reach and inspire potential IKEA customers on willhaben inventory — even where we wouldn’t have expected to look for them.

John Oakley, Country Marketing Manager, IKEA Austria

Decentriq lets us work on our anonymized data together with other advertisers, partners, media agencies, or retailers and makes collaborating with them quick and easy.

Sandy Ukat, Lead Data Solutions, AdAlliance

We enabled Samsung to execute highly targeted campaigns outside of walled gardens. Through our Decentriq approach, we enhance Samsung's holistic data strategy and the strategic value of their first-party data.

Sven Wegholz, Director Data Driven Marketing, Publicis Media

This collaboration proves that premium publishers can offer brands a responsible, high-performance alternative to cookies. Through our data collaboration in Decentriq's data clean room, we were able to uncover a meaningful audience overlap, revealing that 25% of the bank’s customers are Times readers. This underscores the unique value our audience brings to financial advertisers.

Jochen Witte, former CTO, Goldbach Group AG

Decentriq enables a whole new perspective on how we can innovate with data that wasn't possible before.

Alice Dal Fuoco, Head of Innovation, Postfinance

Using Decentriq’s data clean room solutions is an important milestone for us and our customers in a digital marketing future without third- party cookies.

Mike Falconer, VP of Strategy at Sportradar

Decentriq demonstrated their dedication from the very beginning, guiding us and our collaboration partners through the technology and first-party data activations — quickly becoming more than just a platform provider, but rather a trusted partner on our side.

Bettina Schatz, Team Coordinator for Sales Growth, Data Advertising, and Market Analysis at willhaben

How secure data collaboration is powering the first-party future of advertising

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Blog post

How retail media networks use data clean rooms to win brand partnerships and prove ROI

Conversion lift demo

Beyond the legacy DMP: Your roadmap to data autonomy

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Unlock new revenue streams

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How is Decentriq different from other retail data solutions?

Decentriq is not a CDP or consent tool. It’s a privacy-first retail data collaboration platform. We enable retailers to securely activate and monetize first-party data by collaborating with brands, agencies, and publishers in a clean room environment. Decentriq ensures sensitive data is never exposed or transferred, making it ideal for secure analytics, campaign activation, and cross-brand insights.

Is Decentriq a retail media network?

Not exactly. While Decentriq supports many use cases behind retail media networks — like audience building and activation, measurement, and data collaboration— we are a trusted technology partner for RMNs but not a retail media network itself. Instead, Decentriq provides the secure data clean room infrastructure that empowers retailers and brands to safely collaborate on first-party data to fuel their retail media strategies. We’re often used alongside retail media networks to enhance privacy, trust, and accuracy.

Is my customer data ever visible to brands or external partners?

No. Decentriq uses privacy-enhancing technologies like confidential computing and differential privacy to ensure your customer data is never exposed, not even to us. All collaboration happens in a secure data clean room, so brands can gain insights or activate audiences without ever accessing raw data.

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Solutions forretailers

Monetize retail data through high-value audiences

Build, enrich, and activate audiences through privacy-safe collaboration to extend your data’s reach via publishers and media partners across a connected ecosystem.

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Most retail media stacks optimize owned inventory first and stop there.

Decentriq is built to help retailers scale data monetization beyond owned inventory, so you can solve your biggest challenges:

Under-monetized data

Rich transaction data isn’t turned into scalable, repeatable revenue.

Complicated data collaboration

Scaling across agencies, publishers, and brands requires custom setup every time.

Online–offline disconnect

Offline sales data is hard to connect to digital activation.

Decentriq supports a range of use cases — from full audience monetization with the Collaborative Audience Platform to targeted data collaboration through the clean room.

A clean-room foundation. Two ways to adopt it.

Use Decentriq as a standalone data clean room for secure collaboration — or extend it into the Collaborative Audience Platform to build, activate, and monetize audiences at scale.

Capture brand demand by using a one-stop shop that connects you to all ad inventory types

Decentriq is the only solution that lets retailers activate first-party data on both walled gardens and on the premium web — including CTV — in one easy-to-use platform.

Discover our Network

Collaborative Audience Platform: 

 Monetize retail data across a connected media ecosystem with segmentation, identity management, and activation capabilities.

Online data reconciliation

Collect online user events (web, app) and offline transactions (in stores) to build rich, holistic audiences

Audience segmentation

 Create consent-safe, customizable audience segments based on deterministic and probabilistic attributes, including lookalike segments

Consumer insights

Understand audience behavior and performance through real-time dashboards and analytics

ID management

Unify fragmented identifiers into a single, persistent user profile

Offsite audience monetization

Activate audiences offsite with ad platforms and key premium publishers via privacy-safe clean rooms

Measurement/optimization

Run privacy-safe attribution and lift measurement using clean-room analytics

Clean room use cases

Shopper insights

Putting your first-party retail data into a data clean room lets brands, publishers, and agencies flexibly and dynamically query this data or compare it with their own to find insights about potential customers.

Explore shopper insights

Offsite activation

Use your data to run lookalike or remarketing campaigns with premium publishers on behalf of your supplying brands.

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Explore commerce media partnerships

Sales lift

Prove the worth of your data to advertisers by demonstrating its impact on sales.

Explore conversion lift testing

Watch the conversion lift demo

Brand first-party data onboarding

Let brands upload their own first-party data into a data clean room alongside yours to run custom collaborations such as lookalikes or audience exclusion campaigns.

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