Data clean room solutions for retailers

Monetize your data to deliver effective media campaigns to brands

Create a competitive advantage by offering data activation to brands on premium inventory — even CTV

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Retail media is becoming an increasingly valued channel by advertisers

> 20%

of high-performing companies’ revenue comes from data monetization¹

83%

of publishers saw considerable revenue decreases in the open marketplace in 2023²

60%

of ad buyers will focus more on ad placements with premium publishers as third-party data continues to decay³

Help brands unlock and boost their addressability

Become a Decentriq partner to begin generating demand for your first-party data.

Capture brand demand by using a one-stop shop that connects you to all ad inventory types

Decentriq is the only solution that lets retailers activate first-party data on both walled gardens and on the premium web — including CTV — in one easy-to-use platform.

Discover our Network

Better targeting through better-quality data: How brands use your data with Decentriq

Consumer insights

Putting your first-party data into a data clean room lets brands, publishers, and agencies flexibly and dynamically query this data or compare it with their own to find insights about potential customers.

Offsite activation

Use your data to run lookalike or remarketing campaigns with premium publishers on behalf of your supplying brands.

Sales lift

Prove the worth of your data to advertisers by demonstrating its impact on sales.

Brand first-party data onboarding

Let brands upload their own first-party data alongside yours to run custom collaborations such as lookalikes or audience exclusion campaigns.

See how secure data collaboration is powering the first-party future of marketing

A leading luxury car brand increased engagement by +80% and conversion rate by +58%

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IKEA increased ROAS by +10% and reduced cost per visit by up to 30% 

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Samsung reached >1 million potential new customers and 3 million existing customers 

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How it works

Activate your audiences across any media channel

We now have a solution in hand that shows us in detail where to reach and inspire potential IKEA customers on willhaben inventory — even where we wouldn’t have expected to look for them.

John Oakley, Country Marketing Manager, IKEA Austria

Decentriq lets us work on our anonymized data together with other advertisers, partners, media agencies, or retailers and makes collaborating with them quick and easy.

Sandy Ukat, Lead Data Solutions, AdAlliance

We enabled Samsung to execute highly targeted campaigns outside of walled gardens. Through our Decentriq approach, we enhance Samsung's holistic data strategy and the strategic value of their first-party data.

Sven Wegholz, Director Data Driven Marketing, Publicis Media

3rd party cookies have underpinned internet advertising for decades. With its deprecation, publishers and brands have to rethink entirely new ways to reach audiences in a privacy-first world. With Decentriq and confidential computing, Goldbach enables a trust layer, allowing brands to onboard their 1st party data without compliance risks.

Jochen Witte, CTO, Goldbach Group AG

Decentriq's privacy preserving analytics provide a valuable tool in defending supply chains without compromising on sensitive data or trade secrets.

Chris Inglis, National Cyber Director of the United States, Biden Administration

Decentriq enables a whole new perspective on how we can innovate with data that wasn't possible before.

Alice Dal Fuoco, Head of Innovation, Postfinance

Decentriq offered a highly secure and flexible platform tailored to our needs, with strong credentials in regulated industries like finance and pharma.

Mike Falconer, VP of Strategy at Sportradar

Decentriq demonstrated their dedication from the very beginning, guiding us and our collaboration partners through the technology and first-party data activations — quickly becoming more than just a platform provider, but rather a trusted partner on our side.

Bettina Schatz, Team Coordinator for Sales Growth, Data Advertising, and Market Analysis at willhaben

By leveraging Decentriq’s data clean room technology, we achieved a powerful combination of data privacy, precise audience targeting, and performance – a perfect synergy for successful campaigns.

Nadia Schlittler, Digital Account Manager, Converto AG

How secure data collaboration is powering the first-party future of advertising

Explore more

Blog post

Smart media decisions: How advertisers can optimize their campaigns based on user behavior

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Podcast

How secure data collaboration enables improved fan engagement

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Fact sheet

DMP and DCR — Why publishers need both

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Unlock new revenue streams

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