CairoRCS Media Group teams up with Decentriq to offer privacy-first data collaboration for advertisers

CairoRCS Media Group strengthens its leadership in the advertising communication sector through a new partnership with Decentriq, whose clean room technology allows advertisers to use their proprietary data in a secure and intelligent way, in full compliance with current privacy regulations.

This collaboration opens up new opportunities for advertisers who want to leverage advanced tools to design more effective and personalized communication strategies on the basis of their first-party data, including:

• Innovative advertising strategies, thanks to an advanced knowledge of audiences and their preferences deduced from a mix of data collected by the concessionaire CairoRCS Media Group and those collaborated on by the advertiser
• Better ad segmentation and personalization, to create more relevant and engaging advertising experiences thanks to personalization on different clusters
• Greater efficiency and measurability, with timely pre- and post-campaign insights that accompany the advertiser in data-driven optimization of campaign budgets

"With this initiative, we want to provide our customers with innovative solutions that redefine advertising methods, combining data and strategy for a real and measurable impact," said Lisa Fazion, Head of Digital Product di CairoRCS Media. The adoption of Decentriq's Data Clean Room represents a crucial step towards the future of digital advertising, combining technology and creativity to offer more targeted, effective, and secure communications.

About CairoRCS Media

Cairo Communication operates in the communications sector as a publisher – of television, magazines and books – and as a partner for the sale of advertising space on various mediums.

With the acquisition of control of RCS MediaGroup (in 2016), the Cairo Communication Group became a large multimedia publishing group, with a stable and independent leadership and a strong overseas presence in Spain (Unidad Editorial Group).