Your guide to building a retail media network

Retail media isn’t new, but it’s evolving — fast. The next wave? Retailers launching their media businesses. That means building or buying ad products offering both onsite and offsite targeting, full-funnel attribution, and scalable campaign execution.

This guide is for retailers who are ready to level up. You’ve got the audience. You’ve got the data. Now it’s time to ask the right questions and build the right foundations. In this guide, we’ll help you with both.