Decentriq teams up with Amazon Ads to provide new privacy-safe activation options for advertisers

Decentriq has integrated with Amazon Ads, unlocking new opportunities for advertisers and brands to securely activate their first-party data across Amazon’s advertising ecosystem.

Through this integration, users of Decentriq’s data clean rooms can now connect and make their datasets available within Amazon Marketing Cloud (AMC), and extend their campaigns across Amazon DSP and Prime Video inventory in a privacy-first, compliant manner.

Meeting advertiser demand for broader activation options

This addition responds to growing customer demand for access to Amazon’s global ad network. By connecting Decentriq’s trusted data collaboration environment with Amazon Ads’ media reach, advertisers can now measure and activate audiences more effectively while ensuring that sensitive information remains fully protected at every stage.

“Integrating with Amazon Ads gives our customers a straightforward and privacy-safe way to make their data work harder,” says David Sturzenegger, Chief Product Officer at Decentriq. “Our users can now connect insights from their Decentriq clean rooms directly to Amazon Ads environments, enabling activation and measurement at scale while maintaining full control and confidentiality over their data.”

Reinforcing privacy-first advertising principles

The integration also reinforces Amazon Ads’ commitment to privacy-centric data solutions, making it easier for advertisers to work with neutral technology providers who share the same principles of security and transparency.

Strengthening the Decentriq Network

This integration expands what members of the Decentriq Network — including data partners, advertisers, retailers, and publishers — can achieve with the results of their collaborations.

By connecting to Amazon Ads, users can now seamlessly activate insights generated within Decentriq’s privacy-safe environment, extending their impact across one of the world’s largest advertising ecosystems.