Schober joins the Decentriq Network to power privacy-first data collaboration across online and offline worlds

Through this relationship, Schober’s extensive offline and online audience data — covering over 60 million verified profiles — will be available for collaboration in Decentriq’s privacy-preserving clean rooms for the first time. This will allow brands, agencies, and publishers to securely leverage Schober’s data for audience enrichment, activation, and measurement, while ensuring full GDPR compliance.

A legacy of trusted, compliant data

Founded in 1947, Schober has built a reputation as one of the most established data partners in the DACH region. With more than 6,000 clients across industries such as retail, FMCG, finance, and automotive, the company provides comprehensive and continuously updated data that meets the highest standards of transparency and protection.

Schober’s data universe includes millions of verified B2C profiles, detailed B2B audience segments, and custom audience constructions based on verified offline and digital sources. All data is collected and processed in full compliance with European data protection laws, regularly audited by independent authorities.

Bridging offline and online insights through privacy technology

By joining the Decentriq network, Schober expands the pool of privacy-compliant data available to advertisers and agencies. Their ability to connect offline consumer intelligence with digital identifiers and mobile data will allow brands to bridge the gap between physical and digital touchpoints and enable more effective, data-driven campaigns.

“With Schober’s extensive experience and robust data universe, we’re strengthening our mission to help the industry collaborate on data securely and compliantly,” said Sylwia Iwanejko-Sajewska, Country Manager Germany at Decentriq. “Together, we enable brands to unlock richer insights while fully preserving privacy.”

Powering collaboration between brands, publishers, and data partners

This partnership highlights the growing strength of the Decentriq network as a hub connecting brands, publishers, and data providers. With Schober’s data now available for collaboration within Decentriq’s secure clean rooms, organizations can access better media and data offerings, enhancing precision targeting, measurement, and customer understanding within a privacy-first framework.

“By joining the Decentriq network, we’re helping brands unlock the full potential of their first-party data responsibly and effectively,” said Martin Brahm, Managing Director at Schober.

About Schober Information Group

Founded in 1947, Schober Information Group is a pioneer in data-driven marketing and one of the most established data partners in the DACH region. With more than 6,000 clients and over 60 million data records, Schober offers GDPR-compliant solutions for data enrichment, audience segmentation, and customer targeting across industries.