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ERIS, Publicis Groupe Spain's Data Marketing unit, and Decentriq join forces to offer one of the most powerful cookieless solutions on the market

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Written by
Liz Osterloh
Published on
February 8, 2024

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About the partnership

Madrid, February 8, 2024 — ERIS, Publicis Groupe Spain's specialized Data Marketing unit, is pleased to announce its new commercial agreement with Decentriq, a leading data clean room provider. In a context where data privacy and security are a priority, ERIS and Decentriq are joining forces to offer one of the most powerful solutions on the market in the cookieless environment, helping the Groupe's clients in their data strategies and enhancing theirdata-driven advertising activation in a controlled and secure environment, without compromising privacy.

This agreement marks an important milestone in the move towards more efficient and secure marketing in an increasingly privacy-oriented environment, amplified by the disappearance of third-party cookies.

"At ERIS we are committed to driving data strategies based on first-party data,” says Julieta Lechuga, Data Strategy Director at ERIS. “Thanks to Decentriq this is a reality, as we have a secure technology that facilitates the enrichment, amplification and measurement of first-party data in a privacy-first environment."

Enabling Publicis Groupe advertisers in Spain with first-party solutions

The partnership with Decentriq provides Publicis' advertisers with three key advantages:

  • Intuitive Interface: Decentriq's platform is designed to facilitate smooth marketing workflows, allowing users to manage their data efficiently and effectively.
  • Privacy Protection and Control: Decentriq offers a secure and neutral space, ideal for first-party data collaboration, ensuring maximum privacy protection.
  • New data enrichment Possibilities: The alliance allows ERIS clients' data to be enriched with direct connections to Spanish publishers, opening up a range of new opportunities for more targeted and effective advertising.
  • Flexibility for data science: Decentriq provides analytical flexibility that enables ERIS to bring Publicis’ data science expertise to life with first-party data, including advanced modeling and AI lookalikes.

“Together with ERIS, we aim to give Publicis Groupe España’s advertisers a clear path to navigating the cookieless future,” says Juan Fernando Baron, Director Business Development & Strategy, Decentriq. “By fostering secure data collaborations between advertisers and their partners, we’re supporting brands in utilizing first-party data for more effective campaigns and better customer experiences.”

Strategies for a post-cookie era of advertising

This strategic alliance positions ERIS at the forefront of data consulting, offering Publicis Groupe's clients cutting-edge solutions in a post-cookie world. The Groupe is focused on continuing to innovate and move forward to offer the best solutions in a constantly evolving digital ecosystem.

References

About Publicis Groupe – The Power of One

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 101,000 professionals.

RRSS: LinkedIn Publicis Groupe España: https://www.linkedin.com/company/publicisgroupespain

Contacts Publicis Groupe Spain:

Ana Ramos, Iberia & México Marketing & Communications Director Ana.Ramos@publicisgroupe.com

Carmen Baragaño, Communications Manager Publicis Groupe España carmen.baragano@publicisgroupe.com

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