An estimated 23-56% of ad spend is currently wasted (and that’s before third-party cookies are completely deprecated),largely due to ad fraud, lack of relevancy, and low targeting precision.
So how can brands ensure they’re reaching their ideal audiences at a time when consumers expect more personalized — yet privacy-preserving — advertising experiences than ever before?
Our guide breaks down:
- the options available to brands to minimize their ad spend inefficiencies without depending on third-party data
- how to enforce data privacy when using first-party data for ad targeting
- how brands can use data clean rooms to optimize return on ad spend
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