Decentriq introduces its Retailer Audience Platform, a comprehensive suite for retailers’ first-party data

Retailers sit on a goldmine of customer data. Every transaction, every loyalty sign-up, every digital touchpoint is a rich signal of intent. Onsite monetization (selling ad space on your own and operated channels) has proven its value, but it has its limits. Inventory is finite, and the audience you’ve cultivated can be even more valuable beyond your own walls. Offsite monetization offers virtually unlimited reach and impact — if you have the right technology partner to make it work.

The challenge? Retailers have to reconcile fragmented customer identities across online and offline worlds, all while safeguarding trust and staying firmly in control of their data. That’s where the Decentriq Retailer Audience Platform comes in.

Beyond traditional technologies: A platform built specifically for retailer monetization.

We didn’t just retrofit a traditional DMP or CDP. We built a platform that combines the most powerful elements of DMPs, CDPs, and data clean rooms — but designed specifically for retailers. It gives you everything you need to collect, unify, enrich, and activate your audiences across channels, while measuring the results end-to-end. All in one place. And all your data remains completely under your control.

Multiple layers of monetization opportunities

The platform opens up three complementary revenue streams:

• Consumer insights: Empower your key partner brands to understand their customers better through your data, unlocking deeper collaboration and higher-value partnerships.
  
• Boost media targeting: Use your high-quality audience data to supercharge brand campaign performance across all media channels both onsite and offsite.
  
• Measurement: Monetize your purchase data by helping brands measure their campaigns through sales lift, attribution, and conversion analysis.

The retailer-first stack for data monetization

Under the hood, the Decentriq Retailer Audience Platform unifies everything you need to collect, segment, enrich, activate, and measure your audiences — across both the physical and digital worlds. Every capability is built with retail realities in mind, from sparse transaction data to loyalty program IDs, and powered by the same privacy-first infrastructure trusted by leading brands and publishers alike.

Data collection without silos

Capture every valuable signal across the customer journey. The Decentriq Tag ingests web events, app interactions, and even checkout transactions. Mobile SDKs and APIs ensure seamless app integration, while external data source connectors bring offline purchase data and loyalty card program data into the same environment. All consent is IAB TCF-compliant by default.

Smarter audience segmentation

Group customers using transactions, behavior, CRM attributes, predictive demographics, and retailer-specific lookalikes even when transaction data is sparse. Flexible rules let you create segments for loyalty members, high-value shoppers, or seasonal buyers, ready for activation anywhere.

Consumer and audience insights

Unlock richer understanding of your customers. Built-in dashboards surface purchase trends, media performance, and category affinities so you and your brand partners can make sharper, data-driven decisions.

Unified identity management

Resolve fragmented identifiers into a single customer view — from loyalty program emails to first-party cookies and universal IDs.

Offsite monetization at scale

Go beyond your own channels. Monetize audiences via strategic partnerships with CTV and premium publishers using privacy-preserving clean rooms, scale through SSP/DSP curation marketplaces, or push audiences to platforms like Meta, Google, and TikTok. 

Closed-loop measurement

Prove ROI with clean-room-powered measurement. Link campaigns to sales lift, or measure brand uplift without exposing raw data.

Retailer-first. Privacy-first. Collaboration-first.

The Decentriq Retailer Audience Platform is the only solution that keeps retailers firmly in control of their data while opening the door to limitless monetization opportunities. Backed by Decentriq’s privacy-preserving clean room infrastructure and an existing network of premium publishers and advertisers, it’s the fastest, safest way to turn your first-party data into your next growth engine.

Ready to unlock new revenue streams?

The Retailer Audience Platform is already delivering new, high-value monetization paths for forward-thinking retailers. Curious how it can work for you?

Let’s talk!