Tom Rolph from Experian shares his observations on the current state of digital advertising:
💬 “Having access to all of these data sets and signals is brilliant. But if they’re working in silos, if they’re working separately and you can’t pull that data together, it’s a real challenge in the market.”
Listen to his proposal of how to overcome this issue, his thoughts on AI, and why he believes super-signal aggregators to be the next new trend — in this latest edition of Decentriq asks the Experts 🎬
Post-cookie prospecting playbook
Our playbook breaks down the current options available to brands for targeting audiences on the open web — and how they stack up when it comes to reaching net new customers.
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