If Matthias Cada from Annalect Germany (Omnicom Media Group) could change one thing about the digital advertising ecosystem, what would it be?
Less isolation: “I’d wish there were more capabilities in creating networks of publishers through technology, but also through a different way of collaboration.”
Dive deeper into Matthias’ expertise on this topic and more in this edition of Decentriq asks the experts!
Retail media network guide
Retail media isn’t new, but it’s evolving — fast. The next wave? Retailers launching their media businesses. That means building or buying ad products offering both onsite and offsite targeting, full-funnel attribution, and scalable campaign execution. This guide is for retailers who are ready to level up. You’ve got the audience. You’ve got the data. Now it’s time to ask the right questions and build the right foundations. In this guide, we’ll help you with both.
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