Arima joins the Decentriq network

Arima, a leading provider of data-driven market intelligence and cross-media planning tools, is partnering with Decentriq. The collaboration enables advertisers to securely match and analyze their first-party data against Arima’s rich consumer behavior insights and geographic data within a hardware-secured environment, unlocking comprehensive market perspectives without compromising data sovereignty.

Scaling audience precision in a privacy-first world

As the marketing landscape shifts toward stricter data protection models, advertisers face a distinct challenge: maintaining the precision of their target personas while gaining the scale and channel visibility required for high-impact campaigns. By joining the Decentriq network, Arima provides the comprehensive market datasets brands need to optimize their strategies across the open web, location intelligence, and cross-media channels.

Through this integration, brands can securely bring their proprietary data into a Decentriq data clean room to identify deep behavioral overlaps within Arima's extensive consumer intelligence ecosystem. This allows teams to test campaign assumptions, discover local market hotspots, and refine customer personas seamlessly without the underlying sensitive datasets ever being exposed or moved.

The power of synthetic-backed market intelligence

A key differentiator of the Arima dataset is its foundation in a privacy-safe, market-level "Synthetic Society." This framework integrates consumer demographics, media habits across 40+ distinct channels, and local geographic trends. By pairing this multi-dimensional intelligence with Decentriq's zero-trust infrastructure, the partnership provides a deterministic bridge between a brand’s known customers and broader national or regional trends, enabling reliable performance forecasting and cross-media planning.

“Arima brings an unmatched level of multi-channel clarity and localized insight that is essential for modern data-driven strategies,” says Antoine Giovangigli, Senior Sales Engineer Media & Advertising at Decentriq. “By making their market intelligence securely accessible within our network, we are giving brands the power to move from secure data matching to 360-degree cross-media planning with absolute confidence.”

Unique data collaboration capabilities for advertisers and agencies

While Decentriq provides the secure infrastructure built on confidential computing, this partnership introduces specialized audience metrics and market-level visibility to a privacy-safe environment:

• 360-degree cross-media planning: Compare first-party customer profiles against consumer behaviors across 40+ media channels to uncover the highest-ROI channel combinations.
• Granular location intelligence: Match data to find localized behavioral hotspots and geographic trends, allowing brands to optimize regional spending where it matters most.
• Survey-free audience modeling: Leverage deeply mapped consumer variables and persona insights instantly, bypassing the costs and traditional delays of manual audience research.

“Modern marketing requires a single source of truth where strategy, audience data, and performance align seamlessly,” says Winston Li, Founder of Arima. “Partnering with Decentriq allows our clients to securely layer their most valuable first-party assets onto our market intelligence, ensuring total data protection while unlocking actionable campaign growth.”