Media & Advertising

Unlock the potential
of your first-party data.

Data Clean Rooms for
Publishers
Brands
Retailers

Data Clean Rooms are here to stay

Seamlessly set up collaborations for media planning, activation, and measurement with unlimited stakeholders on a global scale.

Enable

Collaborations with your
first-party data​

Be Compliant

Ensure data security and privacy on any level

Connect

Integrate with any data source or adtech application

Scale

Address the needs of dozens or hundreds of brands

Optimize inventory yield and offer new innovation to brands today through frictionless first-party data collaborations.

Decentriq Media Clean Rooms
NEW

One of a kind first-party

Media Planning & Activation

Set the stage for effective campaigns by leveraging first-party overlap insights to build privacy-compliant audiences for activation with enhanced targeting precision.

Improve inventory yield, speed up campaign cycles and provide new innovation to brands from within a no-code SaaS environment via Decentriq Media Clean Rooms.

1. Initial set-up

Configure the Media Clean Room to share with the brand, controlling what level of visibility the brand user has to your audience data. Brands or their agencies can also set guardrails around the use of their own first-party data.

2. Upload your Data

The Publisher and Brand import their audiences, define matching identifiers, and segmentation. Decentriq encrypts and uploads the datasets.

3. Get Overlap Insights and Build Segments

The Media Clean Room combines the datasets to identify overlap between audiences. Data remains encrypted and secure while calculations are running. All parties receive anonymized insights about the overlapping segments.

Consent-less lookalikes based on source audiences can also be created from the overlap segment. Machine learning models identify segments of users within the publisher’s audience that have high potential value.

4. Activate

The Brand selects which audience to target and activates the overlap segments or consent-less lookalikes directly from the Decentriq Media Clean Room.

Expert Uses of Decentriq Data Clean Rooms

Pixel-less

Measurement

Optimize ad placement and improve inventory yield with enhanced audience media ROI measurement via Data Clean Rooms.​

Enable brands to understand the impact of ad campaigns on purchases by accurately matching impressions with brand transactions data.​

Advanced

User Attribute Prediction

Improve your inventory yield and ability to charge premium pricing by leveraging your partner’s hard facts to improve your model’s attribute prediction accuracy.​

Decentriq in action

Get started in minutes

Decentriq’s data clean rooms are designed to protect the world’s most sensitive data while collaborating with external parties.

Get in touch with us
1
Identify partners to collaborate with
2
Unlock new value with a PoC
3
Subscribe to Decentriq

what makes us different

Trust is our currency

Data remains encrypted while in-use thanks to confidential computing technology

Privacy by design
Nobody can see your data. Not us nor the cloud provider.
Proven Compliance
Approved for use on Swiss banking and patient data.
Flexible & Scalable
Highly scalable and enabler for flexible analytics.

What consumer-centric companies say about Decentriq

"We are pleased that, together with our partners, we are now able to offer advertisers an efficient alternative to third-party cookies."

- Goldbach

"Confidential computing and data clean rooms present us with a great chance to exchange information in a legal, efficient and effective way."

- Zhao Wang, Head of Data Technology at Ringier

"Decentriq enables a whole new perspective on how we can innovate with data that wasn't possible before."

- PostFinance

Industry Resources

NEW
Whitepaper: Decentriq Media Clean Rooms

Reach high-value audiences and better monetize ad inventory in a first-party-data world

1st Party Data Onboarding – a webinar by Decentriq and Goldbach

Removing friction from data onboarding would boost data collaborations between Publishers and Advertisers – Goldbach presents a use case with Decentriq DCR.

Factsheet: Publishers

Find out how you can leverage Decentriq’s Data Clean Rooms to open new revenue streams and optimize inventory yield through first-party data collaborations with brands.

Interesting articles
Help Me Understand: Confidential Computing report by Mobey Forum

This Mobey Forum report on Confidential Computing is created by joint efforts of Decentriq, Intel and UBS, and is part five in the mini-report series on emerging Privacy Enhancing Technologies (PETs).

How Decentriq empowers Swiss businesses to more privacy and security

Confidential computing becomes an important tool to help Swiss organizations like Ringier and Roche during the growing scrutiny of how data is exposed and shared.

Cookieless future: Goldbach implements data onboarding solution

How to act in the cookieless future? Goldbach shows the way by building one of the first data onboarding solutions in Switzerland with Matto-Group and Decentriq.

Decentriq v3 Preview - Confidential Data Clean Rooms for scale

Discover what's coming with our Decentriq v3. The main topic? Data Clean Rooms for scale.

How media owners can take advantage of the deprecation of third-party cookies with data clean rooms

We look at how media owners can securely and compliantly use their first-party data to support brands and their advertising in a cookie-less world.

3 key areas for media owners to consider when working with first-party data

Recent moves by Apple and Google have led to the impending death of the third-party cookie, and with it, the loss of third-party data.

How Decentriq's data clean rooms simplifies data protection compliance for enterprises

Decentriq makes it even easier for your enterprise to comply with data protection regulations even while you collaborate on your most sensitive and restricted data.

How marketing brands can share privacy-sensitive data with their brand partners

Marketing data is often not effectively utilized due to privacy regulations and compliance, preventing organizations from unlocking the full potential of data-driven marketing.

What are data clean rooms and how to pick the right one for you?

While today's data clean rooms facilitate analysis of sensitive and confidential data within pre-defined guidelines and privacy controls, many still do not fully address the need for increased data security and data privacy, especially in highly regulated industries.

Data Clean Rooms are here to stay

Reach customers today in a more effective, private, and compliant way with first-party data collaborations with media partners.

Enable

Collaborations with your
first-party data​

Be Compliant

Ensure data security and privacy on any level

Connect

Integrate with any data source or adtech application

Be Innovative

Unlock use-cases never previously possible

Reach the right audiences, optimize return on ad spend, and maximize customer lifetime value through frictionless data collaborations.

Decentriq Media Clean Rooms
NEW

One of a kind first-party

Media Planning & Activation

Set the stage for effective campaigns by leveraging first-party data overlap insights with publishers to build privacy-compliant audiences for activation.

Rapidly identify high-value audiences, optimize return on ad spend, and speed-up campaign cycles from within a no-code SaaS environment via Decentriq Media Clean Rooms.

1. Join a collaboration

Publishers configure the Media Clean Room and invite the Brand. Brands or their agencies can set guardrails around use of their own first-party data.

2. Upload your Data

The Brand and Publisher import their audiences, define matching identifiers, and segmentation. Decentriq encrypts and uploads the datasets.

3. Get Overlap Insights and Build Segments

The Media Clean Room combines the datasets to identify overlap between audiences. Data remains encrypted and secure while calculations are running. All parties receive anonymized insights about the overlapping segments.

Consent-less lookalikes based on source audiences can also be created from the overlap segment. Machine learning models identify segments of users within the publisher’s audience that have high potential value.

4. Activate

Select which audience to target and activate the overlap segments or consent-less lookalikes directly from the Decentriq Media Clean Room.

Expert Uses of Decentriq Data Clean Rooms

Pixel-less

Measurement

Improve targeted ad spend through enhanced media measurement via Data Clean Rooms.

Accurately measure the impact of ad campaigns through greater cross-channel measurement and attribution with publishers.

Advanced

Next Best Product Modeling

Leverage your partner’s hard facts to innovate your model’s Next Best Product prediction accuracy for improved up-sell and cross-sell based on customer attributes.

Decentriq in action

Get started in minutes

Decentriq’s data clean rooms are designed to protect the world’s most sensitive data while collaborating with external parties.

Get in touch with us
1
Identify partners to collaborate with
2
Unlock new value with a PoC
3
Subscribe to Decentriq

what makes us different

Trust is our currency

Data remains encrypted while in-use thanks to confidential computing technology

Privacy by design
Nobody can see your data. Not us nor the cloud provider.
Proven Compliance
Approved for use on Swiss banking and patient data.
Flexible & Scalable
Highly scalable and enabler for flexible analytics.

What consumer-centric companies say about Decentriq

"We are pleased that, together with our partners, we are now able to offer advertisers an efficient alternative to third-party cookies."

- Goldbach

"Confidential computing and data clean rooms present us with a great chance to exchange information in a legal, efficient and effective way."

- Zhao Wang, Head of Data Technology at Ringier

"Decentriq enables a whole new perspective on how we can innovate with data that wasn't possible before."

- PostFinance

Industry Resources

Whitepaper: Decentriq Media Clean Rooms
NEW

Reach high-value audiences and better monetize ad inventory in a first-party-data world

Factsheet: Brands

Discover how you can leverage Decentriq’s Data Clean Rooms to best reach audiences and optimize your return on ad spend today through first-party data collaborations with publishers.

Interesting articles
Help Me Understand: Confidential Computing report by Mobey Forum

This Mobey Forum report on Confidential Computing is created by joint efforts of Decentriq, Intel and UBS, and is part five in the mini-report series on emerging Privacy Enhancing Technologies (PETs).

How Decentriq empowers Swiss businesses to more privacy and security

Confidential computing becomes an important tool to help Swiss organizations like Ringier and Roche during the growing scrutiny of how data is exposed and shared.

Cookieless future: Goldbach implements data onboarding solution

How to act in the cookieless future? Goldbach shows the way by building one of the first data onboarding solutions in Switzerland with Matto-Group and Decentriq.

Decentriq v3 Preview - Confidential Data Clean Rooms for scale

Discover what's coming with our Decentriq v3. The main topic? Data Clean Rooms for scale.

3 key areas for media owners to consider when working with first-party data

Recent moves by Apple and Google have led to the impending death of the third-party cookie, and with it, the loss of third-party data.

How Decentriq's data clean rooms simplifies data protection compliance for enterprises

Decentriq makes it even easier for your enterprise to comply with data protection regulations even while you collaborate on your most sensitive and restricted data.

How marketing brands can share privacy-sensitive data with their brand partners

Marketing data is often not effectively utilized due to privacy regulations and compliance, preventing organizations from unlocking the full potential of data-driven marketing.

What are data clean rooms and how to pick the right one for you?

While today's data clean rooms facilitate analysis of sensitive and confidential data within pre-defined guidelines and privacy controls, many still do not fully address the need for increased data security and data privacy, especially in highly regulated industries.

Data Clean Rooms are here to stay

Empower your retail media strategy today by unlocking the power of your first-party data with partner brands.

Enable

Collaborations with your
first-party data​

Be Compliant

Ensure data security and privacy on any level

Connect

Integrate with any data source or adtech application

Scale

Address the needs of dozens or hundreds of brands

Reach targeted audiences, create new revenue streams, and deepen relationships with partner brands like never before.

Decentriq Media Clean Rooms
NEW

One of a kind first-party

Media Planning & Activation

Set the stage for effective campaigns by leveraging first-party data overlap insights with partner brands to build privacy-compliant audiences for activation.

Improve inventory yield, speed up campaign cycles, and provide new innovation to partner brands from within a no-code SaaS environment via Decentriq Data Clean Rooms.

1. Initial set-up

Configure the Media Clean Room to share with the brand, controlling what level of visibility the brand user has to your audience data. Brands or their agencies can also set guardrails around the use of their own first-party data.

2. Upload your Data

The Retailer and Brand import their audiences, define matching identifiers, and segmentation. Decentriq encrypts and uploads the datasets.

3. Get Overlap Insights and Build Segments

The Media Clean Room combines the datasets to identify overlap between audiences. Data remains encrypted and secure while calculations are running. All parties receive anonymized insights about the overlapping segments.

Consent-less lookalikes based on source audiences can also be created from the overlap segment. Machine learning models identify segments of users within the publisher’s audience that have high potential value.

4. Activate

The Brand selects which audience to target and activates the overlap segments or consent-less lookalikes directly from the Decentriq Media Clean Room.

Expert Uses of Decentriq Data Clean Rooms

Pixel-less

Measurement

Optimize ad placement and improve inventory yield with enhanced ROI measurement via Data Clean Rooms.

Enable partner brands to understand the impact of ad campaigns on purchases by accurately matching impressions with brand transactions data.

Advanced

User Attribute Prediction

Improve inventory yield and ability to charge premium pricing by leveraging your partner brands’ hard facts to improve attribute prediction accuracy.

Decentriq in action

Get started in minutes

Decentriq’s data clean rooms are designed to protect the world’s most sensitive data while collaborating with external parties.

Get in touch with us
1
Identify partners to collaborate with
2
Unlock new value with a PoC
3
Subscribe to Decentriq

what makes us different

Trust is our currency

Data remains encrypted while in-use thanks to confidential computing technology

Privacy by design
Nobody can see your data. Not us nor the cloud provider.
Proven Compliance
Approved for use on Swiss banking and patient data.
Flexible & Scalable
Highly scalable and enabler for flexible analytics.

What consumer-centric companies say about Decentriq

"We are pleased that, together with our partners, we are now able to offer advertisers an efficient alternative to third-party cookies."

- Goldbach

"Confidential computing and data clean rooms present us with a great chance to exchange information in a legal, efficient and effective way."

- Zhao Wang, Head of Data Technology at Ringier

"Decentriq enables a whole new perspective on how we can innovate with data that wasn't possible before."

- PostFinance

Industry Resources

Whitepaper: Decentriq Media Clean Rooms
NEW

Reach high-value audiences and better monetize ad inventory in a first-party-data world

Factsheet: Retailers

Discover how you can leverage Decentriq’s Data Clean Rooms to empower you retail media strategy today through first-party data collaborations with partner brands.

Interesting articles
Help Me Understand: Confidential Computing report by Mobey Forum

This Mobey Forum report on Confidential Computing is created by joint efforts of Decentriq, Intel and UBS, and is part five in the mini-report series on emerging Privacy Enhancing Technologies (PETs).

How Decentriq empowers Swiss businesses to more privacy and security

Confidential computing becomes an important tool to help Swiss organizations like Ringier and Roche during the growing scrutiny of how data is exposed and shared.

Cookieless future: Goldbach implements data onboarding solution

How to act in the cookieless future? Goldbach shows the way by building one of the first data onboarding solutions in Switzerland with Matto-Group and Decentriq.

Decentriq v3 Preview - Confidential Data Clean Rooms for scale

Discover what's coming with our Decentriq v3. The main topic? Data Clean Rooms for scale.

3 key areas for media owners to consider when working with first-party data

Recent moves by Apple and Google have led to the impending death of the third-party cookie, and with it, the loss of third-party data.

How Decentriq's data clean rooms simplifies data protection compliance for enterprises

Decentriq makes it even easier for your enterprise to comply with data protection regulations even while you collaborate on your most sensitive and restricted data.

How marketing brands can share privacy-sensitive data with their brand partners

Marketing data is often not effectively utilized due to privacy regulations and compliance, preventing organizations from unlocking the full potential of data-driven marketing.

What are data clean rooms and how to pick the right one for you?

While today's data clean rooms facilitate analysis of sensitive and confidential data within pre-defined guidelines and privacy controls, many still do not fully address the need for increased data security and data privacy, especially in highly regulated industries.

Get in touch

Interested in how Decentriq can solve your current challenges? Request a free demo and consultation.

GET IN TOUCH

hello@decentriq.com