Data Clean Rooms are here to stay
Seamlessly set up collaborations for media planning, activation, and measurement with unlimited stakeholders on a global scale.
Collaborations with your
first-party data
Ensure data security and privacy on any level
Integrate with any data source or adtech application
Address the needs of dozens or hundreds of brands
One of a kind first-party
Create high-accuracy, high-reach lookalike audiences with AI. Match first-party data between a brand and publisher to use as a seed audience, while the data itself stays private. Activate in minutes, no ID graph required.
Improve inventory yield, speed up campaign cycles and provide new innovation to brands from within a no-code SaaS environment.
Configure the Media Clean Room to share with the brand, controlling what level of visibility the brand user has to your audience data. Brands or their agencies can also set guardrails around the use of their own first-party data.
The Publisher and Brand import their audiences, define matching identifiers, and segmentation. Decentriq encrypts and uploads the datasets.
The Media Clean Room combines the datasets to identify overlap between audiences. Data remains encrypted and secure while calculations are running. All parties receive anonymized insights about the overlapping segments.
Consent-less lookalikes based on source audiences can also be created from the overlap segment. Machine learning models identify segments of users within the publisher’s audience that have high potential value.
The Brand selects which audience to target and activates the overlap segments or consent-less lookalikes directly from the Decentriq Media Clean Room.
Pixel-less
Optimize ad placement and improve inventory yield with enhanced audience media ROI measurement via Data Clean Rooms.
Enable brands to understand the impact of ad campaigns on purchases by accurately matching impressions with brand transactions data.
Advanced
Improve your inventory yield and ability to charge premium pricing by leveraging your partner’s hard facts to improve your model’s attribute prediction accuracy.
Decentriq in action
Decentriq’s data clean rooms are designed to protect the world’s most sensitive data while collaborating with external parties.
what makes us different
Data remains encrypted while in-use thanks to confidential computing technology
Have a question?
"We are pleased that, together with our partners, we are now able to offer advertisers an efficient alternative to third-party cookies."
"Confidential computing and data clean rooms present us with a great chance to exchange information in a legal, efficient and effective way."
"Decentriq enables a whole new perspective on how we can innovate with data that wasn't possible before."
Removing friction from data onboarding would boost data collaborations between Publishers and Advertisers – Goldbach presents a use case with Decentriq DCR.
Find out how you can leverage Decentriq’s Data Clean Rooms to open new revenue streams and optimize inventory yield through first-party data collaborations with brands.
This Mobey Forum report on Confidential Computing is created by joint efforts of Decentriq, Intel and UBS, and is part five in the mini-report series on emerging Privacy Enhancing Technologies (PETs).
Confidential computing becomes an important tool to help Swiss organizations like Ringier and Roche during the growing scrutiny of how data is exposed and shared.
How to act in the cookieless future? Goldbach shows the way by building one of the first data onboarding solutions in Switzerland with Matto-Group and Decentriq.
Discover what's coming with our Decentriq v3. The main topic? Data Clean Rooms for scale.
We look at how media owners can securely and compliantly use their first-party data to support brands and their advertising in a cookie-less world.
Recent moves by Apple and Google have led to the impending death of the third-party cookie, and with it, the loss of third-party data.
Decentriq makes it even easier for your enterprise to comply with data protection regulations even while you collaborate on your most sensitive and restricted data.
While today's data clean rooms facilitate analysis of sensitive and confidential data within pre-defined guidelines and privacy controls, many still do not fully address the need for increased data security and data privacy, especially in highly regulated industries.
Data Clean Rooms are here to stay
Reach customers today in a more effective, private, and compliant way with first-party data collaborations with media partners.
Collaborations with your
first-party data
Ensure data security and privacy on any level
Integrate with any data source or adtech application
Unlock use-cases never previously possible
One of a kind first-party
Create high-accuracy, high-reach lookalike audiences with AI. Match first-party data between a brand and publisher to use as a seed audience, while the data itself stays private. Activate in minutes, no ID graph required.
Rapidly identify high-value audiences, optimize return on ad spend, and speed-up campaign cycles from within a no-code SaaS environment.
Publishers configure the Media Clean Room and invite the Brand. Brands or their agencies can set guardrails around use of their own first-party data.
The Brand and Publisher import their audiences, define matching identifiers, and segmentation. Decentriq encrypts and uploads the datasets.
The Media Clean Room combines the datasets to identify overlap between audiences. Data remains encrypted and secure while calculations are running. All parties receive anonymized insights about the overlapping segments.
Consent-less lookalikes based on source audiences can also be created from the overlap segment. Machine learning models identify segments of users within the publisher’s audience that have high potential value.
Select which audience to target and activate the overlap segments or consent-less lookalikes directly from the Decentriq Media Clean Room.
Pixel-less
Improve targeted ad spend through enhanced media measurement via Data Clean Rooms.
Accurately measure the impact of ad campaigns through greater cross-channel measurement and attribution with publishers.
Advanced
Leverage your partner’s hard facts to innovate your model’s Next Best Product prediction accuracy for improved up-sell and cross-sell based on customer attributes.
Decentriq in action
Decentriq’s data clean rooms are designed to protect the world’s most sensitive data while collaborating with external parties.
what makes us different
Data remains encrypted while in-use thanks to confidential computing technology
Have a question?
"We are pleased that, together with our partners, we are now able to offer advertisers an efficient alternative to third-party cookies."
"Confidential computing and data clean rooms present us with a great chance to exchange information in a legal, efficient and effective way."
"Decentriq enables a whole new perspective on how we can innovate with data that wasn't possible before."
Discover how you can leverage Decentriq’s Data Clean Rooms to best reach audiences and optimize your return on ad spend today through first-party data collaborations with publishers.
This Mobey Forum report on Confidential Computing is created by joint efforts of Decentriq, Intel and UBS, and is part five in the mini-report series on emerging Privacy Enhancing Technologies (PETs).
Confidential computing becomes an important tool to help Swiss organizations like Ringier and Roche during the growing scrutiny of how data is exposed and shared.
How to act in the cookieless future? Goldbach shows the way by building one of the first data onboarding solutions in Switzerland with Matto-Group and Decentriq.
Discover what's coming with our Decentriq v3. The main topic? Data Clean Rooms for scale.
Recent moves by Apple and Google have led to the impending death of the third-party cookie, and with it, the loss of third-party data.
Decentriq makes it even easier for your enterprise to comply with data protection regulations even while you collaborate on your most sensitive and restricted data.
While today's data clean rooms facilitate analysis of sensitive and confidential data within pre-defined guidelines and privacy controls, many still do not fully address the need for increased data security and data privacy, especially in highly regulated industries.
Data Clean Rooms are here to stay
Empower your retail media strategy today by unlocking the power of your first-party data with partner brands.
Collaborations with your
first-party data
Ensure data security and privacy on any level
Integrate with any data source or adtech application
Address the needs of dozens or hundreds of brands
One of a kind first-party
Create high-accuracy, high-reach lookalike audiences with AI. Match first-party data between a brand and publisher to use as a seed audience, while the data itself stays private. Activate in minutes, no ID graph required.
Improve inventory yield, speed up campaign cycles, and provide new innovation to partner brands from within a no-code SaaS environment.
Configure the Media Clean Room to share with the brand, controlling what level of visibility the brand user has to your audience data. Brands or their agencies can also set guardrails around the use of their own first-party data.
The Retailer and Brand import their audiences, define matching identifiers, and segmentation. Decentriq encrypts and uploads the datasets.
The Media Clean Room combines the datasets to identify overlap between audiences. Data remains encrypted and secure while calculations are running. All parties receive anonymized insights about the overlapping segments.
Consent-less lookalikes based on source audiences can also be created from the overlap segment. Machine learning models identify segments of users within the publisher’s audience that have high potential value.
The Brand selects which audience to target and activates the overlap segments or consent-less lookalikes directly from the Decentriq Media Clean Room.
Pixel-less
Optimize ad placement and improve inventory yield with enhanced ROI measurement via Data Clean Rooms.
Enable partner brands to understand the impact of ad campaigns on purchases by accurately matching impressions with brand transactions data.
Advanced
Improve inventory yield and ability to charge premium pricing by leveraging your partner brands’ hard facts to improve attribute prediction accuracy.
Decentriq in action
Decentriq’s data clean rooms are designed to protect the world’s most sensitive data while collaborating with external parties.
what makes us different
Data remains encrypted while in-use thanks to confidential computing technology
Have a question?
"We are pleased that, together with our partners, we are now able to offer advertisers an efficient alternative to third-party cookies."
"Confidential computing and data clean rooms present us with a great chance to exchange information in a legal, efficient and effective way."
"Decentriq enables a whole new perspective on how we can innovate with data that wasn't possible before."
Discover how you can leverage Decentriq’s Data Clean Rooms to empower you retail media strategy today through first-party data collaborations with partner brands.
This Mobey Forum report on Confidential Computing is created by joint efforts of Decentriq, Intel and UBS, and is part five in the mini-report series on emerging Privacy Enhancing Technologies (PETs).
Confidential computing becomes an important tool to help Swiss organizations like Ringier and Roche during the growing scrutiny of how data is exposed and shared.
How to act in the cookieless future? Goldbach shows the way by building one of the first data onboarding solutions in Switzerland with Matto-Group and Decentriq.
Discover what's coming with our Decentriq v3. The main topic? Data Clean Rooms for scale.
Recent moves by Apple and Google have led to the impending death of the third-party cookie, and with it, the loss of third-party data.
Decentriq makes it even easier for your enterprise to comply with data protection regulations even while you collaborate on your most sensitive and restricted data.
While today's data clean rooms facilitate analysis of sensitive and confidential data within pre-defined guidelines and privacy controls, many still do not fully address the need for increased data security and data privacy, especially in highly regulated industries.
Get in contact with us—we want to hear the current challenges you’re facing. Schedule time for a demo or just to learn more.
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