Privacy-minded organizations work with Decentriq
The resulting lookalike audience is transferred to the selected publishers and then activated as usual either via Insertion Order or via Programmatic Direct campaign (”deal ID”) using your preferred DSP.
Decentriq's data clean rooms employ data validation and reconciliation techniques to maintain data quality and accuracy standards, particularly in scenarios where multiple parties are contributing data. Our solution offers data preparation and cleaning capabilities directly from the time of data upload into the platform, ensuring that all data used in a data clean room collaboration is reliable and immediately actionable.
With Decentriq's data clean rooms, you have the flexibility to de-provision and provision datasets to the clean room whenever you choose, ensuring your audience data is always up to date. Our DCRs can be designed to integrate seamlessly with wherever you store your customer data to enable automated and timely audience updates and precise campaign execution, all while preserving data privacy and compliance. This combination empowers you to optimize your advertising campaigns with the most current and relevant audience insights.
With Decentriq’s licensing model, you can easily invite participating partners to a data clean room collaboration without them incurring any additional costs.
This means you can extend invitations to external partners to join your data clean rooms, irrespective of whether they hold a Decentriq license themselves. Invitees are not required to subscribe to Decentriq's services; instead, they simply need to accept your invitation and connect their data, enabling you to easily obtain your desired results.
Please get in touch with our team to learn more about our commercial model.
Not at all. Depending on the use case, Decentriq offers an intuitive no-code interface for marketers and an advanced analytics interface for more advanced use cases, such as modeling. This ensures that the platform is accessible to users with varying levels of technical expertise.