Media &amp; Advertising

How Decentriq improves energy efficiency in digital advertising

May 5, 2025

Smart media decisions: How advertisers can optimize their campaigns based on user behavior

Person walking in shadows to represent the difference between anonymization and pseudonymization

April 11, 2025

Anonymization vs. pseudonymization: Why the difference matters when choosing a data clean room

Abstract image representing CTV and Retail Media

March 26, 2025

Maximizing ROI in retail media and CTV: The critical role of data clean rooms

Car driving on bridge surrounded by mist

March 11, 2025

How to run campaigns on first-party data — even if you don’t have [enough of] your own

February 20, 2025

The transformative role of data collaboration in sports fan engagement: An interview with Sportradar’s Mike Falconer

February 18, 2025

willhaben on the frontline of first-party data: Lessons from a changing industry

Futuristic image with Metadescription text

November 26, 2024

Product update: Curated audiences and new connectors

Bridge connecting land across a body of water at sunset

October 17, 2024

Data clean rooms aren’t islands — they’re bridges

Multicolored background with Decentriq, First-id, and Laboratories Pierre Fabre logos

September 17, 2024

First-id and Decentriq redefine the future of data collaboration for brands and publishers in France

The interior of a store with various possibilities for retail media advertising

October 16, 2024

What is retail media?

September 5, 2024

Les Echos Le Parisien Médias builds out data collaboration strategy, joins “Decentriq Ready” program

September 3, 2024

“The quality and sophistication of first-party data have surpassed that of third-party data”

OneID and Decentriq logos on a gradient background

July 22, 2024

OneID and Decentriq: Enabling cross-publisher targeting in Switzerland through secure CRM data usage

Aerial view of people walking with some in sunlight and some in shadow

July 12, 2024

Why ID solutions aren’t a one-size-fits-all fix if you're leaving third-party data behind

July 5, 2024

The power of CTV advertising for brands

Photo of an IKEA store on a blue sky background, overlaid with Decentriq and willhaben logos.

June 25, 2024

Engineering the post-cookie era: willhaben, IKEA Austria and Decentriq successfully implement first data clean room project in Austria

Dam representing how confidential computing powers LLMs

June 20, 2024

The key to secure LLMs is hidden in confidential computing

June 4, 2024

Data-based collaboration: Decentriq and Ad Alliance join forces

Two similar but different doors reflecting the similar but different nature of DMPs and DCRs

June 6, 2024

Why publishers need both a data management platform (DMP) and a data clean room (DCR)

May 17, 2024

Remarketing vs retargeting: The difference and what it means for improved targeting

May 6, 2024

New publisher portal lets brands activate first-party data faster

June 11, 2025

What are premium publishers?

April 4, 2024

Garbage in, garbage out: Why cheap reach doesn't pay off in the digital ad space

April 4, 2024

What is first party data?

April 2, 2024

Decentriq helps securely connect rightsholder and brand first-party fan data in Sportradar’s FanID marketing platform

June 10, 2025

Cookieless advertising

Key visual for Demystifying Google Privacy Sandbox

March 19, 2024

Demystifying Google Privacy Sandbox

Image of a hand with nail polish clicking on apps on a mobile phone. Text reads: What is first-party data activation?

June 9, 2025

What is first-party data activation?

April 28, 2025

Rethinking lookalike audiences in the first-party future

February 8, 2024

ERIS, Publicis Groupe Spain's Data Marketing unit, and Decentriq join forces to offer one of the most powerful cookieless solutions on the market

February 6, 2024

Why both a CDP and data clean rooms should be cornerstones of your brand’s martech stack

April 16, 2025

What are privacy-enhancing technologies (PETs)?

June 10, 2025

The complete guide to data clean rooms

Key visual with screenhots of Decentriq Lookalike Clean Rooms

September 6, 2023

New Lookalike Clean Rooms boost reach with first-party data

Key visual with screenshots of Decentriq data clean rooms

July 5, 2023

Product update: Data connectors, insights visualizations, and data tooling

October 15, 2019

Closing the circle of security in the cloud

Key visual of a staircase between high-rise buildings

December 3, 2018

The evolution of cryptography (deciphered)

Key visual with the Decentriq and Publicis Media logos

October 19, 2023

Publicis Media und Decentriq vereinbaren Partnerschaft

Key visual with Decentriq and Utiq logos

October 9, 2023

Decentriq and Utiq announce partnership to deliver end-to-end data privacy and security in digital marketing

Key visual representing data clean rooms with boxes being processed on a conveyor belt

December 15, 2021

Why retailers need to overcome today’s challenges with data monetization

Key visual featuring the title of the article: Overcoming Cloud Concerns with Trusted Execution Environments? Exploring the Organizational Perception of a Novel Security Technology in Regulated Swiss Companies

January 17, 2022

ZHAW publishes paper on cloud concerns with trusted execution environments

View out a window with reflection of meeting room and office building

May 14, 2019

Why privacy-preserving analytics are crucial for the data economy

May 11, 2025

What is confidential computing?

Key visual with Decentriq tiles and the title of the article

March 22, 2022

Why we're buildling the Switzerland of Data

Key visual with Decentriq tiles and title of the article

July 13, 2022

Synthetic data alone is not enough

July 28, 2022

Swiss cheese to cheddar: securing AMD SEV-SNP early boot

January 14, 2022

Standard encryption is not all you need

October 4, 2022

Sharing without sharing: separating the myth from reality

Key visual with screenshot of Decentriq audit log and photo of Head of Product David Sturzenegger

August 10, 2021

Product Update: Updates to key features of Decentriq's data clean rooms

Key visual with Decentriq tiles, product screenshots, and title of the article

November 11, 2021

Product Update: New features and technical documentation for Decentriq’s data clean rooms

Key visual with product screenshots and title of article

June 21, 2022

Product Update: v 2.2 - Interactive Data Clean Rooms

June 29, 2021

Product Update: Unlock new data value in Decentriq's redesigned data clean rooms

Key visual with product screenshot and name of article

April 14, 2022

Product Update: Decentriq platform v2.1 brings Synthetic data, R scripts and more

March 9, 2022

Product Update: Data Clean Rooms v2.0 now available on the Decentriq platform

Boat in the water moving past other standing boats

March 13, 2020

Membership Inference as a Model Training Metric

November 10, 2022

No-code Media Clean Rooms simplify first-party data collaboration for publishers and brands

Key visual with a dock over water on the left side and the title of the article on the right

May 24, 2023

Is your organization ready for a “cookie-less” world?

Key visual with the title of the article

March 7, 2023

IAB Tech Lab proposal OPJA sets a high standard for security in clean room interoperability

Key visual with woman looking at advertisement on the left side and title of the article on the right

September 5, 2022

How Retail Media Networks Can Go Beyond O&O With Data Clean Rooms

Key visual with Decentriq tiles and name of article

July 13, 2022

How retailers can use customer data to add value to brand partnerships

Key visual with name of article on the left and the three main points on the right

December 17, 2021

How media owners can take advantage of the deprecation of third-party cookies with data clean rooms

Key visual with Decentriq tiles and Decentriq, Ringier, Roche, and Microsoft logos

September 26, 2022

How Decentriq empowers Swiss businesses to more privacy and security

January 7, 2021

How companies in 2021 can effectively drive machine learning by harnessing their data ecosystems

Venn diagram with google and AWS logos on the left, Decentriq in the middle, and the snowflake and databricks logos on the right

December 15, 2022

From AWS to Snowflake, Data Clean Rooms are trapped between privacy and progress

Key visual with the title of the article and the main topics covered

September 28, 2021

How Decentriq's data clean rooms simplifies data protection compliance for enterprises

March 29, 2023

How brands can build first-party insights with partners without sharing data

Key visual with Decentriq tiles on the left side and the UBS, Decentriq, and Intel logos on the right

September 30, 2022

Help Me Understand: Confidential Computing report by Mobey Forum

Key visual with Decentriq tiles and title of article

June 15, 2022

Differential Privacy as a way to protect first-party data

Decentriq CEO Maximilian Groth accepting award

July 20, 2022

Decentriq wins Startup of the Year Award 2022 by Microsoft Switzerland

November 30, 2020

Decentriq wins "Startup" category at eco:// award 2020

July 14, 2022

Decentriq v3 Preview - Confidential Data Clean Rooms for scale

Logos of all members of the Swiss National Startup Team 2021

September 1, 2021

Decentriq is selected to be part of the Venture Leaders Technology 2021

January 11, 2023

Decentriq v3: Confidential Data Clean Rooms for scale

September 29, 2021

Decentriq wins Cyber Startup Challenge 2021!

Key visual with mountain on left and name of article on right

April 5, 2023

Decentriq v3.3 brings smoother enterprise admin and dataset matching tools to the platform

Key visual with logos of all organizations involved

November 5, 2020

Decentriq raises $3.8 million in newest seed funding round

Key visual with dam on left and name of article with Decentriq and Swiss Federal Government logos on right

October 17, 2022

Decentriq mentioned by the Swiss Federal Government in confidential computing report

Key visual with speaker and logos of featured companies

October 31, 2022

Decentriq mentioned at Microsoft Ignite 2022

Key visual with Decentriq and Intel logos

April 7, 2021

Decentriq is a launch partner of 3rd Gen Intel® Xeon® Scalable Processors

July 19, 2022

Decentriq included in the latest Marketing Technology LUMAscape 2022

July 6, 2022

Decentriq included in the Marketing Tech Monitor 2022 (in German)

June 7, 2022

Decentriq included in latest Forrester report on Data Clean Rooms

April 12, 2022

Decentriq featured in the Azure Confidential Computing blog by Microsoft

March 17, 2021

Decentriq featured by BCG as one of the New Tech Tools in Data Sharing

January 27, 2022

Decentriq featured by Business Insider as one of the hottest tech companies helping ad targeting in consumer privacy era

January 20, 2022

Decentriq joins ESA Business Incubation Centre Switzerland

November 3, 2022

Decentriq closed USD 5 million in venture debt funding from Silicon Valley Bank UK today

June 10, 2021

Data clean rooms - A new approach to confidential benchmarking

March 22, 2022

Decentriq closes $15 million Series A funding to enable secure and compliant data collaboration for every organization via data clean rooms

January 11, 2022

Decentriq announces partnership with customer data platform Zeotap

March 21, 2023

Cracking the “privacy paradox”: Making Sense of MarTech podcast highlights

March 3, 2020

Confidential Computing and GDPR

August 13, 2020

Data tooling for the next trillion-dollar companies

April 20, 2023

6 ways Data Clean Rooms enable effective ad campaigns with first-party data

January 18, 2019

A cryptographic paradigm shift in data cybersecurity

June 7, 2019

A new model for AI governance

December 16, 2021

3 key areas for media owners to consider when working with first-party data

Font cover of asset: Person holding compass in front of mountain

Image of a skylight peeking through a staircase

Guide

Navigating ID solutions — and how DCRs can complement them

June 6, 2024

DMP and DCR — Why publishers need both

Graphic showing the title "your post cookie prospecting playbook" on the left and a telescope on the right

February 19, 2024

Guide

Post-cookie prospecting playbook

CDP and DCR — Why your brand needs both

January 5, 2024

Guide

How to reduce wasted ad spend using first-party data

Key visual for Decentriq executive whitepaper brief

January 11, 2023

Whitepaper

Executive brief: A quick guide to the Decentriq platform

Key visual for data clean rooms for brands factsheet

December 11, 2023

Data Clean Rooms for Brands

Key visual for data clean rooms for publishers factsheet

August 14, 2023

Data clean room solutions for publishers

Key visual for data clean rooms for retailers factsheet

January 10, 2023

Data clean rooms solutions for retailers

Key visual for Lookalike Clean Rooms whitepaper

October 27, 2023

Whitepaper

Whitepaper: Lookalike Clean Rooms

Key visual for Decentriq technical whitepaper

October 5, 2022

Whitepaper

Technical whitepaper: A deep dive into Decentriq

March 31, 2025

Decentriq featured in inaugural episode of the Data Clean Room Alliance Podcast

Title of the video against orange background with decorative tiles

April 1, 2025

How secure data collaboration enables improved fan engagement

March 18, 2025

Decentriq featured in "La Chispa del Negocio" podcast

March 13, 2025

Decentriq asks the experts: Will Harmer from Utiq

March 5, 2025

Decentriq asks the experts: Daniel Gerold from Ad Alliance

February 27, 2025

Decentriq asks the experts: Ellinor Klier from Havas Media Germany

February 19, 2025

Decentriq asks the experts: Odysseas Ntotsikas from ThinkDigital Group

February 11, 2025

Decentriq asks the experts: Sandy Ukat from Ad Alliance

February 4, 2025

Decentriq asks the experts: Matt Prohaska from Prohaska Consulting

January 28, 2025

Decentriq asks the experts: Daniel Knapp from IAB Europe

January 21, 2025

Decentriq asks the experts: Kerstin Niederauer-Kopf from AGF Videoforschung

January 14, 2025

Decentriq asks the experts: Matthias Cada from Annalect Germany (Omnicom Media Group)

December 18, 2024

What strategies can improve campaign effectiveness?

December 10, 2024

What trends will improve campaign effectiveness in 2025?

November 29, 2024

IKEA x willhaben x Decentriq: Perfect Match ganz ohne Cookies

November 11, 2024

Talk

Decentriq's masterclass at Advertisers Day 2024

November 7, 2024

Decentriq wins ZKB Pionierpreis Technopark 2024

Key visual with first page of powerpoint presentation

November 6, 2024

Talk

IAB Hong Kong: Measurement fuel stop 9 — Data clean rooms

November 4, 2024

Decentriq deconstructs the journey to cookieless advertising

Decentriq @ DMEXCO

Decentriq deconstructs Google's U-turn: What's next?

September 4, 2024

Decentriq deconstructs premium publishers

July 25, 2024

gfm webinar: How PostFinance is future-proofing its marketing strategy with Decentriq’s data clean rooms

Image of mountains overlaid with the text: Platform Demo. Put brands' first-party data to work and make all users addressable.

July 24, 2024

Demo video

Data clean room demo for publishers

September 30, 2022

Privacy Conference 2022: The Case for Data Clean Rooms Powered by Confidential Computing

January 29, 2021

Intel® Chip Chat - The Key to Sensitive Data Analytics is Encrypted in an Enclave

May 25, 2023

Data Clean Rooms Q&A with Clearcode and Decentriq

Title screen with cloudy mountain background. The text reads: Platform demo. Decentriq. Put your first-party data to work on the premium web.

June 20, 2024

Demo video

Data clean room demo for brands

Name of event with Microsoft and Intel logos

December 19, 2022

1st Party Data Onboarding – a webinar by Decentriq and Goldbach

January 16, 2025

Samsung and Publicis Media revolutionize cross-publisher advertising with Decentriq

December 11, 2024

Converto helps TopCC achieve a tenfold increase in conversions using Decentriq

Fiminine hand holding blue cosmetics bottle with yellow background

October 9, 2024

Laboratoires Pierre Fabre uncovers deep customer persona insights in data clean room collaboration on universal IDs with multiple publishers

July 26, 2024

IKEA and willhaben use Decentriq to run cookieless campaign with significant performance boost

April 8, 2024

Leading luxury car brand improves ad efficiency using first-party data within Swiss premium publisher inventory

March 14, 2024

Major Swiss bank reduces cost per page view by 44% with Decentriq’s tailored lookalike audiences