Connected TV (CTV) continues to be a key topic in the digital advertising industry, with many advertisers keen to leverage it as part of their strategies.
In this episode, Heinrich von Hoessle and Katharina Bereczky from Seven.One Media share their perspectives on how developments in both CTV and classic linear TV are affecting the digital advertising landscape.
Watch our highlight reel to hear even more insights from a variety of experts in Europe and beyond.
Your guide to reducing wasted ad spend using first-party data
An estimated 23-56% of ad spend is currently wasted (and that’s before third-party cookies are completely deprecated). So how can brands ensure they’re reaching their ideal audiences at a time when consumers expect more personalized — yet privacy-preserving — advertising experiences than ever before?
.jpg)
Related content
Subscribe to Decentriq
Stay connected with Decentriq. Receive email notifications about industry news and product updates.