In Decentriq’s Lookalike Clean Rooms, brands can use their first-party data to discover the best audience to activate on within a publisher’s audience. The clean room uses AI to create tailored lookalikes that extend reach beyond simple overlap, but maintain precision in targeting ideal users. Brands get fast results without having to share or reveal any of their data — not to the publisher, and not event to Decentriq.
The entire collaboration takes just a few clicks of a button — from setup to analysis to activation. Watch the demo to see how Lookalike Clean Rooms work:
- Creating a data clean room
- Securely connecting your data and getting 1st party insights
- Generating your tailored lookalikes
- Activating the lookalike audiences on a publisher’s inventory
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