What does a publisher need in place to onboard advertiser data?
Audience segments in the clean room that the advertiser's hashed customer data can be matched against. Publishers can import their own data from selected sources without engineering work.
What match rate can a publisher expect when onboarding advertiser data?
There’s no single answer, because it depends on the quality of the two datasets and the identifier used to match them. Match rate also matters less than it might seem for most use cases, as this article explains.
What if the advertiser's customers barely overlap with the publisher's audience?
Lookalike modeling can extend reach beyond the overlap by finding similar users across the publisher's full audience, rather than limiting the campaign to customers the publisher already recognizes.
View Other Data Monetization use-cases
Commerce media partnerships
Combine your retail data with a publisher's inventory to build a joint commerce media offering
