See it in action: Conversion lift in a Decentriq data clean room
See conversion lift on the Decentriq platform in action, showing how a test and control group are measured inside the clean room.
How does this differ from first-party conversion lift products offered by ad platforms?
Platform-native conversion lift tools, like those built into Google Ads, Meta, or Spotify, work by having the platform hold both sides of the equation itself: it serves the ad and also sees the conversion, typically through its own pixel or Conversion APIs. A clean room-based study is built for the opposite situation, where the advertiser's conversion data lives outside the platform (in its own CRM, point-of-sale system, or e-commerce backend) and can't or won't be shared with the ad platform directly, often for regulatory, competitive, or governance reasons. Exposure and conversion data come from two separate parties, matched inside a neutral and transparent environment, rather than the platform measuring and grading its own performance.
What are the eligibility criteria to run a conversion lift study?
A few practical requirements: enough audience scale for the expected effect size to reach statistical significance, smaller expected lifts need larger audiences; a way to match the advertiser's conversion data to the platform's exposure data, typically via a shared identifier like a hashed email; and a campaign that can be reasonably isolated from heavy overlapping exposure on other channels, since that overlap can blur the result.
What type of outcome can be measured in a conversion lift study?
Any conversion event the advertiser can supply into the clean room, not just an online purchase, in-store visits, offline sales, app installs, sign-ups, or other business outcomes. The result includes the lift percentage, the estimated number of incremental conversions, a statistical significance check, and often a breakdown by cohort such as product line, region, or customer segment.
What happens if the advertiser does not collect outcome data, e.g. for CPG brands?
CPG brands often don't hold their own conversion data since the sale happens through a retailer rather than directly with the brand. In that case, the conversion side of the study would need to come from a third party that does hold it, a retailer's loyalty or point-of-sale data, or a syndicated sales data provider. Decentriq has partnerships with sales data providers in selected markets to offer this out of the box.
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Connect campaign exposure to customer outcomes without exposing either party's raw data
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Script lift (pharma)
Pharma-specific version of conversion lift, built for US brands.
Audience quality
Pharma-specific version of reach quality, built for US brands.
