Do the identifiers themselves ever leave the clean room?
No. Raw identifiers, such as hashed emails or device IDs, stay within the environment during matching. The advertiser's own raw identifiers stay within the environment during matching. The resulting audience is returned with the ID provider's identifiers attached, since that's what makes the segment usable for activation.
Does onboarding require separate setup for every new collaboration?
No. Once the advertiser's connection to an ID provider is configured, the same setup can be reused across future campaigns, rather than rebuilt each time.
How does this differ from working with a third-party identity provider directly?
A provider like LiveRamp requires onboarding your CRM data to its ID graph. Decentriq can instead act as a faster and more secure route to some ID solutions, letting advertisers access ID graphs by connecting their CRM to the clean room without a full integration with the graph provider.
View Other Targeting use-cases
Lookalikes
Extend reach to similar audiences using matched signals, without exposing the seed audience itself.
explore lookalike audiences ->Affinity segments targeting
Match first-party signals to uncover top affinity segments to target
Remarketing
Build retargeting pools from matched audiences without sharing full raw customer data with the other party
Exclusion targeting
Suppress existing customers from a campaign without handing over the full customer list
